The Woodlands, Texas (North Houston)
Market Street is a main street-styled shopping and entertainment destination reminiscent of the town centers of yesteryear. The branding and design are intended to invoke a playful and fun environment with aesthetic cues hinting back to days gone by. Entrance features were planned to be inviting and to exist with the aesthetic cues of the architecture while the internal site signage was designed to be playful and to suggest historical elements. In addition to the environmental graphics package, a very detailed and extensive Retail Tenant Standards book was compiled to specifically control how each and every tenant could apply graphics to the various storefront styles within the town center.