Product Development, Naming and Branding:
Continuum was developed to address the ever changing needs of clients who are managing large graphics systems. The product is comprised of an extruded aluminum chassis that holds flanged springs to support a changeable system of innumerous graphic components.
The frame was developed to provide a softened, refined and neutral aesthetic which can blend into most any interior environment. The appearance of the aluminum was softened by incorporating a subtle curve and a slight bevel on the perimeter edge—which catches light as the viewer walks by.
Branding and a standards package were both part of the design development.