Michael Browning has spent extensive time studying and writing about the significant cognitive research leading to the development of, and acknowledgement of, wayfinding as a process by Kevin Lynch in 1960. Wayfinding, as a design discipline, is rooted in the application of cognitive science into the design process—it is much more than simply the design of signage. It should also be considered that the cognitive aspects of an environment’s legibility will be reflected in the design of any support information and graphics.
"Chee, . . . Thanks so much for the e-mail of the Way Finding Speaker (Michael Browning). He was Super! In my Vox Populi report to the Department of Medicine, I know I will be sharing how we should change how we give directions…”
“Mike, The presentation was just great, and the group said it was the liveliest presentation we’ve had in a long time!”
“Mike . . . I only have positive thoughts about your work and I enjoyed working with you. I will certainly recommend you for future wayfinding or environmental graphics needs, as you have keen design insight and are very talented.“
“Mike, Your work stands and speaks for itself . . . all I am really looking for is common sense, accuracy, and professionalism. That was always provided for in your work with us.”
"Dear Michael, Greetings! Your ideas and signage design schemes for our project are excellent and really compliment the architecture . . ."
"Mike possesses a thorough knowledge of the principles of wayfinding design. He also is conversant and adept with the many software products used in the industry. He applies his knowledge and skills to his client's projects with their best interests in mind."
"Mike, your concepts for our monument signs and banners are awesome. Thanks."
"The process was good, and we are happy with the signs - design and placement. The goal in mind was indeed to simplify the system and to keep consistency throughout the hospital . . . I think the goal was accomplished . . ."
"I'm still getting positive feedback about the signs . . . we are very happy with the system you helped design! Thank you so much for your hard work."
Dozens of challenging projects throughout the continental United States and Hawaii. Projects have ranged from a single identification monument for a young attorney—just touching ground in a new profession—to the entirety of the Architect of the Capitol's jurisdiction in Washington, DC . . . Hospitals, Health Care Campuses (including one Army hospital that serves a jurisdiction spanning 52% of the Earth's surface), massive Federal Buildings, Office Parks, Mixed Use Developments, Town Centers, University Campuses and more.